5 Minutes with Sara Reynolds Events

From the ceremony to the tablescapes, a perfect wedding day does not go off without some serious behind-the-scenes action. And what should a bride be doing on her wedding day other than living in the moment and enjoying every second of it? Nothing! So how do you know who to trust with the details of your big day? Before you start planning color schemes and centerpieces, you need to know that you’ve got the right gal for the job. As usual, we’ve got you covered. Sara Reynolds Events will work with you through the planning process to ensure that your day is as lovely and magical as possible. Get to know Sara, the lead coordinator, below.

Tell us a little bit about your business.
– What made you decide to become an event coordinator? What is your favorite thing about coordinating weddings? –

Sara Reynolds Events specializes in handling all the logistics of bringing your dream wedding to life – from our initial consultation to the final farewell, we’ll carefully style and design all your details from the fabulous florals to the perfect place card and everything in between. I approach each wedding with a fresh perspective – there is no set formula for design as each bride’s individual tastes are my top priority. I blend high-level organization with modern creativity to create luxury events that feel relaxed and effortless.

I always loved planning events! I earned my Bachelors in Public Relations since it was the closest major to event planning I could find at my University. After starting my first job at the Department of Veterans Affairs I found out there was an events division. After some negotiations (and some minor begging) my supervisor agreed to allow me to start training under the Event Supervisor. I was executing large scale training events all over the country + I loved it. I had a few job changes over the years but the core emphasis of those jobs was always event planning. I got married in 2014 and my photographer told me that my wedding was the most organized wedding she had shot + I should give this a try. With a little hesitation, I did! I officially made this my full time job 5 years ago.

There are many favorite parts of the wedding but I think just the simple fact that I am up close and personal with creating family history for someone. It is the way the Dad looks at his daughter right before their walk down the aisle (and realizing just a few years ago she was dancing on his shoes as a toddler). The way the Groom winks at the Bride at some point during the reception + I know they just exchanged an inside joke between the two of them. The sister sharing a funny story about the bride in the bridal suite as hair and makeup is happening. Watching the Bride and Groom leave their reception on cloud nine after the best night of their lives. There are so many good moments at a wedding and in the process – it is hard to choose just one. It boils down to loving that I have earned their trust and respect to be so close to their families.

– Are there any trends that you are expecting to see in the 2023 wedding season? –

2023 is allowing our couples to refocus on the fun of weddings again. We have all been dealing with a lot of angst, concern, and pivots with Covid. 2023 brides are able to, once again, enjoy the process of planning. I am seeing lots of fun details and surprises for their guests – dance floor props, late night pizza trucks or ice-cream bikes, or thoughtfully curated favors. I think our 2023 brides are coming into this with a fresh perspective about how important their circle of friends and family truly are to their lives and celebrating them accordingly.

– What would you say are the top 3 things couples should consider when looking for a wedding coordinator/planner? –

Their overall body of work – do you like their design style and events they are producing?

What is their connection to the venue or local environment? For instance, St Michaels is very quaint and you need your finger on the pulse of the area to understand how to execute weddings in the town.

Do you like them? I know this sounds silly but you will talk to us A LOT over the course of planning your wedding. Your wedding planner should becomes your friend during the planning process. Wedding planners are passionate about our clients. We want to know your highs and lows because what is happening in your life directly impacts your ability to make decisions about the wedding. I always ask my clients if there are busy work seasons + I will navigate my task checklist to eliminate those months. The human aspect of weddings should always come into play.

– What do you think is the best thing about the array of options that you can potentially offer a couple? –

I bring expertise of the Shore – things that are unique to us and bring brides over here to get married. I like to support local vendors whenever possible to achieve your design.

– Can you tell us an example of a problem that you solved for a wedding client? –

There are almost too many to list! Problem solving is our job! In my most recent wedding the linen order was incorrect. We had ordered linens from a national company so there was absolutely no way to correct the order in time. I called my local linen company and found a complimentary pattern. My assistant was en route to the venue so I had her turn around and pick the linens up for me. I paired the tables with the linens so it looked like we made this as an intentional design choice. The venue manager was so impressed that I had a plan, found a vendor, and corrected the issue within a matter of 25 minutes.

– What is the most important thing you would like couples to know about your service? –

We are going to have fun together. I want this to be a fun season of your life, not a stressful one. I will walk a fine line of sarcasm and seriousness. You should always feel like “Sara’s got this” throughout the entire process.